Do you find it challenging to effectively communicate the value of your organization’s benefit offerings to employees? Is it hard to break through the clutter of information overload? The session will include two short case studies to communicate the value of benefits. Brunswick will showcase an innovative communication program they implemented, while McDonalds, will highlight how they communicate the value of benefits from a talent acquisition perspective, with a focus on attracting talent from different generations. The session will include a panel discussion covering the following issues:
- Identify common challenges HR professionals face in communicating the value of benefits to employees and prospective employees
- Discuss the methods to communicate the value of benefits between generations (millennials, gen y, gen x)
- Provide insight into solutions that organizations have utilized to address the challenges
Gretchen Coffman, Director, Global People Solutions and Strategy, McDonald's Corporation
Rob Schuldt, Director, Compensation & Benefits, Brunswick Corporation
Shannon Michael, Talent Acquisition Consultant, McDonald’s Corporation
Al Codalbu, Senior Sales Executive, Guidespark
Holly Flontek, MHS, GBA, Senior Communication Consultant, Willis of Illinois,
Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration. This is a member only benefit, so without your name the registration will not be valid.
Questions? Please contact HRMAC at 312-981-6790 or Lyndy Nierman at firstname.lastname@example.org.
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