Effectively Leveraging Social Media to Build Your Employment Brand
In this session, we will address:
How to build a company profile and employee personas to increase brand awareness and stature of your employment brand online
How to construct a team structure and collaboration of best practices: Human Resources or Marketing – defining who is responsible
How to create content and measure success via social channels
What is the Employment Value Proposition?
From retention to cost-per-hire, Employment Brand has come into the spotlight as being one of the most overlooked assets your bottom line is missing today. Consider these statistics compiled by LinkedIn recently:
- Employers with a strong employment brands see a 43% decrease in cost-per-hire
- Companies with a powerful employer brand have 28% lower turnover rates than companies with weaker employer brands
- Employer branding can increase your stock price by 36%
At this HRMAC event, our panel of business leaders will explore how organizations can begin to build a successful employment brand in social media and other avenues that will resonate with existing and future employees. Panelists will share best practices of successful Employment Value Proposition builds and how to drive from this basic principle to an overarching strategy that will drive the bottom line within your organization. Additionally, we will look at the ongoing question of who truly owns the employment brand – marketing, HR or some combination thereof and how to construct teams that can make all the difference in your company’s perception to stakeholders throughout the employment lifecycle.
Sarah Hulsey, Senior Partner, Director of Human Resources, Mindshare
At one of the largest media agencies in the world, Sarah focuses on creating & maintaining an environment that will not only entice, but retain, the best global talent in the business. A proponent of “non-traditional HR,” Sarah’s primary role is focused on building out Mindshare’s Chicago office, which has grown almost 75% in just over a year. She is also a member of the Mindshare’s global Talent Management group, focusing on worldwide initiatives. Prior to joining Mindshare, Sarah spent 7 years helping develop the HR practice for Rising Medical Solutions, a medical cost-containment firm in downtown Chicago. She holds a degree in Business Administration with a major in Finance from University of Nevada, Reno, and when she’s not disrupting HR in the advertising business, you can find her cheering on her beloved Cubs and Blackhawks, or doing anything that allows her to hold a microphone or paintbrush.
Alicia Johnson, Brand Marketing Specialist, Sprout Social
Jessica Masterson, Vice President, Communications and Public Relations, Allstate
Jill Bockenstette, Senior Marketing Consultant, LinkedIn
Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration. This is a member only benefit, so without your name the registration will not be valid.
Questions? Please contact HRMAC at 312-981-6790 or Lyndy Nierman at email@example.com.
This program is pending for approval for 1.5 credit hours towards PHR/SPHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.