"Product and Channel Selection - Building Your Social Media ToolBox"
With all the choices available to employers, how do you decide which tools to activate for your Social Media strategy? Come hear from our expert panel about the tools they love (and hate!) in the marketplace. This session will focus not only on the specific programs and channels being used by local experts, but will touch on the decisions that have to be made about those tools. Which tools are worth upgrading to the paid version? Who has the best content aggregation platform? Is it really possible to build a brand in 140 characters or less? You’ll learn these answers and more, as well as have a chance to pick the brains of the pros.
- Internal and External Social Media Tools
-Engagement Tool Launches and Success Stories
-Glassdoor, etc. – to pay or not to pay?
-Building your brand in a 140 characters
Leslie Vickery, CEO, Clear Edge Marketing
Leslie Vickrey began her professional career in marketing for well-known companies such as McDonald’s Corporation and Junior Achievement. However, one taste of working for a technology company and Leslie quickly found her niche. As CEO of ClearEdge Marketing, Leslie is focused on making a difference in the Chicago tech community by raising awareness of the smart and wonderful companies headquartered here. Leslie’s passion for creating meaningful connections extends beyond ClearEdge. In 2013, Leslie Co-Founded ARA, a group dedicated to attracting, retaining and advancing women in tech. She’s also on the Board of Directors for i.c.stars and the Chicago Innovation Awards, and was recognized by The Blue Sky Vault, Blue Network, featuring 100 of Chicago’s most compelling innovators and entrepreneurs, was inducted into the UIC Entrepreneurship Hall of Fame, was named one of the 2016 Enterprising Women of the Year and was part of Chicago Inno’s inaugural 50 on Fire.
Andrew Friedman, Learning and Development Manager, FCB Chicago
Guided by a belief that creativity, passion and humor are essential to being successful at work, Andrew works to develop and implement strategies that challenge and invigorate the status quo of learning within an organization. Prior to his role in learning & development, Andrew oversaw entry-level recruiting, where he developed innovative recruiting practices on social media such as making offers over Snapchat and using memes to draw talent to career fairs.
Steve Tanner, Senior Marketing Specialist, Social Media and Online Communities, kCura
Since 2014, Steve has coordinated social media initiatives at kCura, developers of legal software Relativity. Steve drives marketing, recruitment, and thought leadership across platforms for the 600+ person organization. Possessing an analytical mind with a creative bent, he’s also responsible for social media strategy and measurement. His role includes counseling brand advocates on boosting their social reach, while also benchmarking social recruiting efforts. Steve has used his background in online communities like chat rooms and message boards, modern social media networks, and emerging open innovation communities to bring online engagement to corporate, start-up, and non-profit environments.
Philip de Guzman, Communications Lead, Outcome Health
Philip has worked at Outcome Health since 2014. In his role, he has led multiple communications functions, from the creation of Outcome Health's new hire onboarding program to PR to internal communications to social media. As Communications Lead, he plays a key role in defining, codifying and activating the brand's voice and mission to both internal and external audiences.
Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration. This is a member only benefit, so without your name the registration will not be valid.
Questions? Please contact HRMAC at 312-981-6790 or Lyndy Nierman at firstname.lastname@example.org.
This program is pending for approval for 1.5 credit hours towards PHR/SPHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.