CHRO Roundtable: Secrets to Building a Successful Social Media Program: How to Calm Executive Fears, Foster Innovation and Avoid Embarrassing Scandals
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Tuesday, March 16, 2010
Location:
GATX Corporation
222 W. Adams
Chicago, IL 60606
Time:
7:30am Networking; 8-9:45am Program
Contact:
HRMAC 312.981.6790; on-line registration link below
Note: this program is limited to 35 CHRO attendees. Pre-registration is required due to building security arrangements.
Program
For all the possibilities Web 2.0 and social media can inspire, an equal number of risks and fears have kept firms paralyzed, uncertain about how or if they should participate. Meanwhile, employees are rapidly turning to Facebook, MySpace, LinkedIn, and a myriad of new tools to connect with each other, customers, and the media -- with or without their guidance.
Whether your organization is old school or cutting edge, a well crafted social media program and policy is crucial. Pulling insights from real-world case studies of inspiring successes and cringe-worthy failures, attendees will leave this session with practical ideas and templates that can be put to work right away.
Speaker
Scot Marcotte, Principal, Buck Consultants
RSVP
Register on-line; there is no charge to attend this event.
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