HRMAC HR Leader
In This Issue
JANUARY 2012
 
Leadership Series 2012
Quickie Election Rules, NLRB Relevance
From Where I Sit...
SUMMIT 2011 - Interconnectedness, Social Media
SUMMIT 2011 - Emerging Leaders, Formula for Success
Business Insights
2012 Educational Offerings
The Latest Word on Membership...
Heard @ HRMAC
Member BUZZ
Quick Links
HRMAC Calendar of Events
This issue of HR Leader
is sponsored by:
Jackson Lewis, LLP
Leadership Series 2012 - CEOs Explore Succession Planning, Leadership Development and Employee Engagement

 

The 2012 Leadership Series features three programs designed to give you insights on key HR strategies from the perspective of the CEO. Our panelists will share their thoughts on important human capital issues that can significantly impact business success. Leadership Series 2012You will learn how business leaders approach the challenges of succession planning, leadership development and employee engagement. You will hear from successful companies, large and small, representing various industries about the competencies and attributes needed to build the right leadership team for success, whether local, regional or global.

 

The series opens on February 8, 2012, with Lessons Learned from the Corner Office, a candid discussion with senior business leaders who have spent significant time as CEOs of very successful organizations. You will hear how these accomplished executives rose to the highest ranks in their industries. They will discuss attributes that contribute to a winning organization and the role of HR in driving business success. They will share their lessons learned around leadership development, succession planning, human capital investment and the connection between the C-suite and human resources. They will also share their insights about the skill sets they looked for in their senior leaders, including the competencies human resources professionals need to succeed in today's business environment.

 

Panelists:

 

Norman Bobins, chairman, Norman Bobins Consulting, and former CEO, LaSalle Bank

John Edwardson, chairman of the board, CDW, and former president and CEO, CDW

Harry Kraemer, executive partner, Madison Dearborn, and clinical professor of Management and Strategy, Kellogg School of Management, Northwestern University; former CEO, Baxter International

 

The series continues on April 18 with Engaging the Workforce in a New Paradigm. This program will look at employee engagement through the lens of the new economy. Our CEO panel will discuss the strategic drivers that help frame employment practices, policies and cultural attributes that employers are using to retain and engage their workforce. Panelists will address how their organizations are keeping employees engaged and motivated to achieve desired business outcomes through different workplace strategies, including using virtual workspaces, alternative work schedules and social media.

 

Panelists:

 

Mary Dillon, president and CEO, U.S. Cellular

Cary McMillan, CEO, True Partners Consulting

David Neithercut, president and CEO, Equity Residential

 

The series concludes on June 6 with Growing Your Cadre of Leaders, a discussion on strategies companies are implementing to develop their leadership pipelines. It will explore the pros and cons of building leaders from within versus bringing in seasoned professionals. The discussion will include identification of competencies required for future leaders, how leadership development activities shift for emerging market needs, the impact of diversity goals, and generational and global growth issues.

 

Panelists:

 

Steve Hagerty, president, Hagerty Consulting

Ravi Saligram, president and CEO, OfficeMax

Third panelist to be announced

 

Register Now! 

 

Thank you to our sponsors:

 

Diamond Sponsors

 

Lee Hecht Harrison

Towers Watson

 

Gold Sponsors

Aon Hewitt

Arlington Resources

BPI group

Challenger Gray & Christmas

City Staffing

CorVel

Egon Zehnder International

Kensington International

Mercer

Slayton Search Partners
Workday

 

Sponsorship opportunities are still available! Contact Pam Marshall Taylor at ptaylor@hrmac.org for more information.

New Quickie Election Rule and NLRB's Relevance to Private-Sector Workplaces
                                                                          by Gregary H. Andrews, Jackson Lewis
Jackson Lewis, LLP
 

Despite its incredibly broad jurisdictional reach, the National Labor Relations Board (NLRB) is typically viewed by most employers as not relevant to their workplace. One might not blame these employers for this view, as only approximately 7 percent of private employers are unionized. But as recent NLRB actions have made clear, the agency has jurisdiction over nearly all private workplaces---whether or not those workplaces are unionized.

 

Recent NLRB Actions

 

Three actions by the NLRB this year indicate that this agency remains relevant to nearly all private workplaces.

  1. In November 2011, the NLRB voted to adopt a final rule for accelerated representation elections, also known as the "quickie election rule."
  2. In August it announced the results of its focus on employers' social media policies.
  3. This fall, the NLRB announced proposed rules, now effective January 31, 2012, that would require employers to post a notice---similar to workplace posters required by the Equal Employment Opportunity Commission, the Occupational Safety and Health Administration, and other agencies---notifying employees of their rights under the National Labor Relations Act (NLRA).

On November 30, 2011, the NLRB held a hearing on Chairman Mark Gaston Pearce's resolution pertaining to quickie elections. By a 2-1 margin, the board voted to adopt the resolution. The new rule essentially eliminates some pre-election rights of employers in order to shorten the time before a representation election is held. The resolution consists of six key changes to the current rules governing representation case elections---those in which employees can vote on whether they want to be represented by a union.

 

A final rule will be circulated internally among the three board members and finalized before year end while the NLRB still has the Pearce-Becker majority. Currently, approximately 95 percent of all representation elections are held in 56 days. The new rule could reduce this period by at least 30 days. It appears elections could be held in slightly over three weeks (or possibly less) from the date an election petition is filed with the NLRB.

 

The quickie election rule will also severely limit when a pre-election (unit clarification) hearing can be held. There are also unknown variables (depending on both the wording and the administration of the final rule) that could reduce this roughly three-week time frame significantly further. Also of note, during the November 30 hearing, one board member stated an intent to consider the determination of an individual's supervisory status a post-election matter to be decided only if the issue is not moot after the election. This position could be particularly problematic for employers.

 

Additional changes to the elections rules are still under consideration by the NLRB. These include e-filing of election petitions, mandatory scheduling of hearings seven days after the notice of hearing is served, filing of position statements, inclusions of phone numbers and e-mail addresses on the voter eligibility (aka the Excelsior voting list), and the reduction in time to file an Excelsior voting list from seven to two working days.

 

Implications of Rule Changes

 

Employers will now have significantly less time to provide employees with facts that would result in an informed choice in any NLRB election. Coupled with the board's aggressive initiative to make itself relevant to every workplace through its notice posting rule and Section 7 (the social media and handbook) enforcement initiatives, an employer has reason to consider a comprehensive preventive labor relations program.

 

Over the past year, the NLRB has succeeded in at least reminding all employers that they need to be aware of the NLRA. At a minimum, employers need to educate themselves, train supervisors, and ensure that their policies meet the new rules and standards promulgated by the NLRB. With the publicity the NLRB has received over the past year, employers can count on the fact that whether or not they are aware of their obligations under the NLRA, it is likely that their employees will be aware of them, regardless of whether they are represented by a union.

 

Read the full article

 

This article is for informational purposes only and is not meant to take the place of appropriate legal counsel.

From Where I Sit...New Year, New Opportunities
M. Bernadette Patton

M. Bernadette Patton

 
As we say goodbye to Father 2011 and welcome Baby 2012, we may make lists of what to do differently. Lose weight, clean out the closets, get finances in order, learn a new hobby . . . it all sounds familiar, right?

 

Do you take the same spirited approach to renewal at work? Yes, cleaning off the desk, getting the email in-box sorted, learning how to make better use of LinkedIn or Facebook, perhaps even beginning to Tweet are all good starts.

 

If you consider it a bit more broadly, this might be a chance to reframe your impact as an HR professional.

 

Here are some of the hot topics that were discussed many times, in many ways during the past year. They are probably the subject of many seminars, trade journal articles and online posts you read or participated in. Their relevance is perpetual and their impact is guaranteed, so plan your attack and your approach.

 

  • Regulatory compliance: HR 101 is threshold knowledge for an HR professional at any level. Don't forget the basic blocking and tackling that can keep your company out of the "time-out" corner or help avoid being knee deep in legal encounters. Stay current with developments, changes and trends so you can spend your time on the more strategic opportunities to be impactful.
  • Coaching, mentoring: Whether you help a subordinate, a peer, or a leader, your role as a human resources professional gives you a unique advantage to helping a colleague enjoy greater career success. This isn't just a one-way delivery from senior to junior; emerging leaders have plenty to teach those of us who may be more tenured in the job market but less knowledgeable in many contemporary topics.
  • Leadership and succession planning: With the threat of talent movement predicted as the job market stabilizes, ensure that your organization has leaders in the pipeline prepared to step up, step in and step forward. Implementing a sound leadership development strategy now, before you are eyeball to eyeball with a gaping hole in your leadership team, will make you look like the hero you are when the situation is now, not later.
  • Business partnering: Well beyond understanding the fundamentals of your business operations, develop your own skills to be a good partner. As in life, partnering in business means listening closely for key messages, developing competencies for consulting and influencing, anticipating needs and sensitivities, and translating outputs from one source so inputs for the recipient are accurately understood. Become indispensible so your seat at the table is a given, not a negotiation.

Make 2012 the Year of You! Take time to get out and get around. Hear what other companies are doing, are implementing, are studying to be smarter, faster, more competitive. You can reinvent the wheel, or you can benefit from the lessons learned by others.

 

HRMAC offers more than 80 events annually where you can build your network of peer experts, learn from the best in class and excel as a professional in this critical function. As you increase your leverage and your impact, remember to pull someone along with you so the benefits can be multiplied. And if anyone looks at you sideways, you can always blame it on New Year's resolutions.

 

Happy 2012 and Best Wishes for a Prosperous Year!

 

M. Bernadette Patton, CAE

President and CEO

SUMMIT 2011--Interconnectedness, Social Media Take Center Stage
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Summit attendees stream into the Opening General Session with Peter Leyden

Boasting a record attendance of 875 participants, HRMAC's SUMMIT 2011 more than fulfilled its promise to enhance the HR field by offering new leadership tools, opportunities to connect with peers and fresh ways to grow personally and professionally. The day was filled with innovative ideas and creative learning tools including a demonstration of "visual language" to chronicle the day's events. Each session was graphically interpreted by visual journalist Eileen Clegg through murals she drew as each session progressed. In addition, throughout the day, audience members were invited to Tweet on the Summit Twitter feed and to participate in surveys using their smart phones.

 

Implement Digital Media Strategy

 

SUMMIT 2011's opening speaker, Peter Leyden, explored the paradigm shifts altering our technological horizon. Paradigm shifts start as small movements away from the old way of doing things and then in some cases experience a massive, exponential shift, as with the digital revolution. "Digital media bowled over newspapers, books, magazines, radio, music, TV and film," Leyden noted. The iPad was the missing link, according to Leyden, that enables us to read books, receive news and view video on a single mobile device. High bandwidth gave us open-channel video, which in turn gave us nuance--expression--in mobile communications. With projections that 90 percent of Internet traffic will soon be video, Leyden advised companies to incorporate video into their communication strategy now.

 

The Power of Going Social

 

Following a break in the Exhibit Hall, where attendees networked and engaged with each other and the Summit exhibitors, Jeanne Meister took the stage. Her presentation echoed Leyden's theme of interconnectedness as she discussed three driving forces shaping the 2020 workplace: demographics, the contribution revolution and the social web.  

2020 Workplace Graphic Mural

Graphic mural by visual journalist, Eileen Clegg,

representing Jeanne Meister's presentation

 

 

Meister exemplified the changing workplace demographic via YouTube, with a video by Greg Justice. Titled "I Am the World's Most Interesting Intern," the video shows Justice rapping about his experience as an intern at Cisco. Meister noted that audiences are roughly split in their reaction to the video: Justice is either an HR nightmare or a creative and skilled asset. Either way, his performance can serve as a template for understanding millennials in the workforce. One way millennials distinguish themselves from other generations is by their instinct to use video and text to communicate, receive feedback and learn. But in order to stay competitive, Meister emphasized that we all need to be digital natives.
 

The contribution revolution is taking shape in the corporate world through gamification, according to Meister. Marriott, for example, uses My Marriott Hotel, a computer game likened to Zynga Inc.'s Farmville, to introduce potential employees to the hospitality industry and engage them in the brand for recruiting purposes.

 
In discussing the impact of the social web, Meister projected that by 2020, social media will connect employees, customers and partners for immediate communication and increased productivity. The "power of going social," Meister says, is that, among other benefits, it promotes migration of top talent to companies known as social workplaces.

 

What can HR professionals do now to ease their company toward the 2020 workplace? Among Meister's suggestions were to build a case for leaders to be engaged in social media; visit websites affecting social leadership such as klout.com and glassdoor.com; be a "lurker" on HR-related Twitter hashtags, such as #hr and #socialrecruiting; identify HR policies ripe for re-imaging in terms of social media, including mentoring; and monitor your company's usage of social media against that of competitors.

SUMMIT 2011--Focus on Emerging Leaders and the Formula for Success

After the lunch break, the HRMAC Awards of Excellence were announced. The Volunteer of the Year award recipients were Frank DiLeonardi, director, Account Management, Towers Watson, and Bill Doucette, VP, Human Resources, NES Rentals Holdings, and the Leader of the Year award recipient was Randy Lewis, SVP, Supply Chain and Logistics, Walgreen Company.

SUMMT 2011
Afternoon panelists discuss
leadership development

 

Accelerate Leadership Development

 

Next up was the panel discussion on strategies companies are using to develop emerging leaders. Panelists Robert T. Cancalosi, chief learning officer at GE Healthcare; Ted Forbes, managing director of talent management at United Continental Holdings; Scott Golas, vice president of human resources at Centro; and panel moderator Suzanne Sinclair, director of leadership talent acquisition at Allstate Insurance Company, discussed leadership traits, talent development, cultural transformation, generational issues, and diversity and inclusion.

 

Asked to reference a word cloud formed by responses to an audience poll, Forbes cited coming together, learning from mistakes, agility, adaptability and flexibility as key leadership traits in emerging leaders. Cancalosi added collaboration, and he likened "high potential" to the intersection in a Venn diagram, where the three circles of ability, aspiration and engagement overlap. Golas emphasized the importance of fit and discussed Centro's Employee Manifesto, noting that if applicants "just have high ability" but don't match up well against the manifesto, "they won't get in the door."

 

Panelists agreed that accelerating the time it takes to develop leaders was a top concern. Forbes called for executives to change their mindset on executive coaching, and Cancalosi agreed, stating that the conception should move from "we're fixing dysfunction" to "the world is too complex and you need help." Linking the importance of coaching to culture, Cancalosi said that GE Healthcare is developing a culture of coaching throughout the organization as part of its five-year cultural transformation.

 
Golas' take on generational impact was that younger employees do not necessarily want a title change but rather want to do something new. In terms of diversity and inclusion, Golas said, because 75 percent of Centro's employees come from employee referrals, he actively inserts himself into the hiring process to "avoid everyone looking and being alike." GE Healthcare's workforce represents every conceivable group, Cancalosi said, so inclusion is integral to the company's operations. Forbes' focus is on shifting the dialogue to be more about inclusion and "how to maximize the mix."
SUMMIT 2011
Attendees pack the Summit Expo

 

Formula for Success

 

Summit closed with a look at collaboration and creativity with author, Nilofer Mechant. Co-creation is what's needed to ignite performance, said Merchant. But companies continue to see employees merely as cogs, and "this is why business is broken." Employers want to fit employees into a box, reflecting the old way we think about work and hiring. Just as a building's windows have gaps between them, so do the hierarchical boxes in corporate structures. That space between the boxes blocks opportunities for trade-offs and shared discussion.

  

Merchant offered an alternative to hierarchical thinking based on her formula S(uccess) = P(urpose)T(alent)Culture. Purpose is about people coming together because they believe in what they are to do; Merchant said that when people are engaged in solving problems, profitability, productivity, quality and loyalty increase. Talent is how we create, and the important factor is what we do with people once we get the right ones on board. Culture relates to how we hold ideas, whether clutching them tightly or sharing them openly; how we pass to each other, that is, whether we can let go and trust that the others will do their unique part; and how we hand off, whether we merely hand off our portion of the task or share responsibility for achieving the entire goal.

 

Ultimately, Merchant said, "the future is not created; it is co-created," and she encouraged the audience: "I have an idea that this is the group to do it, to ignite performance."

 

 

 

Planning has already begun for SUMMIT 2012, which will be held on November 8 at the Donald E. Stephens Convention Center in Rosemont. 

Business Insights for HR Professionals...A Conversation with Terry Brady, VP and General Manager, United Airlines, O'Hare Airport

Each Business Insights column features a non-HR leader from a HRMAC member company who reveals his or her perspective on how their particular area works with HR to achieve company-wide success.

Terry Brady is vice president of Airport Operations and Cargo for United Airlines at O'Hare. Brady oversees approximately 3,000 personnel, including those "above and below the wing"--ramp personnel and customer interface staff, respectively--and station operations center employees, who handle communications with aircraft crews and other operational departments. The company continues its transition following the merger with Continental Airlines. 

Vast Operational Responsibility  


Brady coordinates operations relating to roughly 220 daily mainline (large jet) flights and 350 United Express/Continental Express flights on regional (50- or 70-seater) jets per day out of five concourses in three terminals, and cargo and mail service out of a cargo facility. The managing directors of customer service, ramp service, the station operations center and the business office report to Brady. 
 

 

 A key factor in Brady's success managing this vast operation post-merger is Operations and Cargo's on-site Human Resources team, including HR Director Adam McCoy (co-chair of HRMAC's Young HR Leaders Interest Group) and two senior managers. While United O'Hare had experienced good support from the headquarters HR team, he says, "having HR support actually on-site 24/7 has been a real boost to our partnership with HR." 
 
 

Value of On-Site HR

 

According to Brady, "you're developing personal relationships face-to-face with HR," now that Operations has an on-site team. "Adam McCoy is included in every one of my staff meetings, and it just brings so much more to the table and more in the way of a quicker resolution of issues, which is really what is important to our co-workers."  

 

The HR team provides guidance on disciplinary actions, leadership development, employee training and similar areas. With conversions looming in the areas of FAA call sign designation and the reservations system, currently the training component is critical. But most important, Brady says, is its role in building a new, post-merger culture in which "our co-workers are satisfied, they're proud to work here [and] they're happy with their work environment." The focus is on building a culture that reinforces the company's working-together guidelines, which feature open and honest communication and teamwork as the cornerstones of dignity and respect.

 

Brady emphasizes the on-site HR team's collaboration with leadership in enhancing face-to-face communications. HR coordinates two types of forums for employees to meet with senior leaders: town hall sessions and smaller pocket sessions. In the pocket sessions, Brady says, "I'm in a room with 12 to 15 frontline co-workers along with my HR partner, and [we're] really interacting to understand what's on their minds and what the barriers to their success are, what they need to be supported."

 

HR's Expertise 

 

United is a primarily union environment, and as the two airline workforces merge, there are issues to be resolved regarding union representation and whether some Continental employee groups will remain non-union. The HR team's expertise in labor relations facilitates education of employees so that they can "make their own personal choice" when they vote.
 
 

Furthermore, some Operations HR team members, including McCoy, have an airport operational background. "So that's a great mix of experience and skill," Brady says. Factoring in the importance of labor relations, the understanding they have of airline jobs allows them to advise senior leadership on what must be done to honor and abide by labor agreements.

 

Back to Culture

 

In the culture-building process, Brady says the company focuses first on its co-workers' satisfaction, work-life balance and reduced stress, thereby ensuring they give the best customer experience. He emphasizes, "HR is integral in overall communication" of that focus, "which really drives the culture and that we want to be an airline that people have fun working at."

2012 Educational Offerings

 

HRMAC kicks off the new year with plenty of opportunities for professional development for members at all levels and in all areas of human resources.

 

HRMAC WebinarsThe six-part Webinar Series starts in January with monthly webinars offered through June. Held at noon and with only one registration required per computer connection, this is a quick, convenient and economical way for whole HR departments to engage in professional development. Sign up for the complete series and plan your monthly "lunch and learn" activity for the entire team! Single webinar registration is $40; series discounts are available. Register Now! 

 

2012 Webinar Schedule:

 

January 24, 2012                 Creating Incentive Plans That Work in a Tough Economy

                                          Presented by Buck Consultants

 

February 28, 2012                Best-in-Class Recruitment Strategies

                                          Presented by The Novo Group

 

March 27, 2012                    Protecting Your Company's Customers' Secrets and Employees

                                          Using Effective Non-compete and Non-solicit Agreements

                                          Presented by Jackson Lewis LLP

 

April 24, 2012                      Transforming Your Workplace into a Culture of Health and

                                          Well-Being

                                          Presented by ROC Group

May 22, 2012                      Breathing Life into Talent Management
                                          Presented by IPAT, Inc.

 

June 14, 2012                      Transforming Leaders into Coaches

                                          Presented by BPI group

 

 HRMAC Scholar Series   
 

The Scholar Series is designed to provide HRMAC members with the opportunity to hear about the work under way in Chicago-area business schools. The current series launched on December 1 with "Establishing the Value of Human Capital Investments" at the Naperville campus of Northern Illinois University. Three additional programs are scheduled for 2012:

 

February 15, 2012                The Role of HR in Curbing Workplace Bullying

                                           Loyola University Chicago

 

March 8, 2012                      Executive Communications: The Power of Stories

                                           University of Chicago Booth School of Business

 

May 8, 2012                         Using Innovation Techniques to Solve Everyday Problems and
                                           Increase Value

                                           Lake Forest Graduate School of Management

 

Registration for a single session is just $65; discounts are available for two or more sessions.

 

Register Today! 

 

Online Learning Center--Coming Soon!


Watch for information coming your way soon on the launch of the new HRMAC Online Learning Center for on-demand professional development. The Online Learning Center will feature recordings of HRMAC webinars and live programs and additional courses by a contracted third-party provider on a variety of business and HR topics. Features of the system are 24/7 access, PHR/SPHR recertification credits and an online education platform to supplement HRMAC's live programs.

 

Interest Groups and CHRO Roundtables, always free to members, continue in 2012 with 25 programs scheduled through June.

 

Check the Calendar of Events for more details and to register for any of these scheduled programs.

The Latest Word on Membership...

Membership Flash Referral Campaign . . . and the winner is . . . Flash Campaign graphic

 

Linda Murphy, JR Katz

 

Linda Murphy, of JR Katz, is the winner of the iPad drawing. Linda referred 23 prospective members to HRMAC through the Membership Flash campaign and one company has already joined! We appreciate the support and enthusiasm displayed by our members during this campaign--you truly are our best advocates!

 

Do You Know How to Maximize the Value of Your HRMAC Membership?

 

  • Attend Interest Group programs or other HRMAC events--take advantage of low- or no-cost professional development and networking opportunities (most qualify for PHR/SPHR recertification credits).  Check the Calendar of Events now!
  • Join the HRMAC LinkedIn Group
  • Like us on Facebook
  • Check out HRMAC's YouTube channel--ChicagoHR--to view snippets of SUMMIT presentations and other programs and fun photos from social events!
  • Reach out to your HR colleagues via the HRMAC Membership Directory and HR Marketplace, HRMAC's online buyer's guide - your source for providers of HR products and services.
  • Volunteer for a HRMAC committee (watch for the Call for Volunteers in May 2012)
  • Visit the HRMAC website regularly for new programs and resources; bookmark hrmac.org!
  • Log on to hrmac.org to view the New Member Orientation online
  • Remember--your company is a member of HRMAC, and all employees are entitled to HRMAC member benefits. Be sure HRMAC has contact information for all your co-workers so no one misses out on HRMAC events and activities. Email hrmac@hrmac.org to add your co-workers to your company roster. 

Buzz event logoWinter Networking Event

  

Kick off the New Year right with a night out with your HRMAC colleagues. Good food, good wine and good conversation...the perfect recipe to shake off the winter blahs. A menu of select wines, an array of artisan cheeses and other fine hors d'oeuvres will be served.

  

This event is always a sellout! $49 member rate; $95 non-member rate. Register now to secure your spot!

Welcome New Members!

 

HRMAC welcomed 34 new members during the last quarter:

Aramark 

Barack Ferrazzano

Callosum Creative

Cancer Treatment Centers of America

Chicago Children's Museum

Edward Hospital 

Edwards Executive Search

Envision Unlimited

Fifth Third Bank
Fleishman-Hillard

Golub & Company LLC

HD White Supply Cap

HrQ

HSA Bank

InsideOut Development

Lawter, Inc.

Manifest Digital

Munson Coaching & Consulting

National Restaurant Association

Outcomes Insurance Agency 

Peoplefluent

Saberguard ID Theft Protection

Tickets at Work

TMK IPSCO

Tru Vue/Apogee Enterprises

UrbanBound

VideoJet Technologies

Walmart

Weil-McLain

Western International University

Wicklander-Zulawski

Wilson Sporting Goods

Windy City Wellness

Woodward Airframe System


Click here  for contact information for each of these new members.
Heard @ HRMAC...a summary of recent HRMAC events

Online Recruiting--What a Difference a Decade Makes!

 

In the last decade or so, HR professionals have seen a dramatic change in the way they recruit for top candidates. Pre-Web, all we had were newspaper advertisements and word of mouth. Then came Web 1.0, which introduced online job banks such as Monster, Careerbuilder, Hotjobs and various niche sites. And now we have Web 2.0, which still includes online job banks but also allows mobile connectivity through social media like Facebook, LinkedIn and Twitter, among many others, as well as hiring organizations' own websites.

 

Recruiting on the Web and via social media is not just about hiring anymore. It's about brand management and creating a talent pipeline. It is less about getting candidates into your applicant tracking system and more about engaging them now so when you do have a job opening, the right candidates are at your fingertips. It's about relationship management--what do candidates want to know about your company, and what will it take to engage them?

 

According to Carl Kutsmode of talentRISE, every company needs to have a social media presence but must think beyond LinkedIn. Engage top talent on your website career pages, through talent communities and with job postings.

 

Companies can maximize awareness, branding and referrals through social platforms. The goal is to establish a relationship with the right person in advance of a hiring need to reduce cycle time and costs. Kutsmode recommends taking the following steps:

 

  1. Build and cultivate relationships via talent communities, which include engaged, passive talent.
  2. Leverage multiple tools to quickly distribute open jobs to diverse talent, and leverage the power of social media.
  3. Use various platforms with unique demographics that meet your needs.

Your "social recruiting toolbox" should include more than one method or platform, among them:

 

  • Job advertising and awareness--job-posting sites (Monster, Careerbuilder, Indeed, Craigslist)
  • Employment branding--media and content sharing (Twitter, YouTube, Bebo)
  • Leveraging contacts--cultivating relationships and communities (Facebook, LinkedIn, Twitter, Ning)
  • Search engine optimization--optimized content/jobs and website (netvibes, jobs2web, Blogger)

No matter how you start to move to Web 2.0, it's important to start somewhere. The questions to ask are "Who is your audience?"and "Where do you need to be?" The answers are all about your brand and drawing talent to your organization--whether you have a job for them now or in the future.

 

--From "Social Media and Recruiting--It's Not Just About LinkedIn," HR Management Systems Interest Group, October 21, 2011

 

Using the HR Value Chain to Drive Business Results

 

In the article "Why We Hate HR" (Fast Company, August 1, 2005) Deputy Editor Keith H. Hammonds said that "HR is the corporate function with the greatest potential . . . and also the one that most consistently underdelivers." He suggested one reason is that human resources often focuses on the administrative processes of payroll, benefits, hiring, evaluations and so forth rather than performing as a strategic partner that designs and implements programs that result in higher returns.

 

For human resources departments to create value for their organizations, HR professionals must understand and be able to quantify their organization's value chain. That is, they must know how HR can best influence employee behaviors that in turn influence customer behavior or operations and financial outcomes.

 

For the greatest impact, HR practices should be bundled to create synergistic effects that complement each other and lead to greater efficiencies. For example, just providing additional training opportunities may not be enough to impact performance. But when increased training is coupled with new rewards systems, the overall effect may be greater than either of the two initiatives taken alone.

 

Three types of bundles to consider are:

 

  • Empowerment creators that increase autonomy and give an expanded voice to individuals and teams
  • Motivation inducers such as performance appraisals, rewards and succession planning
  • Skill enhancers such as education, training and stretch work assignments

A meta-analysis of 65 studies, conducted by Mahesh Subramony of NIU Graduate School of Business, which looked at outcomes impacting retention, operations and financial performance, found that companies can benefit from small HR investments as long as they are complementary. Implementing smaller bundles is more cost-effective than trying to change everything at once. Furthermore, implementing one or two initiatives at a time allows the organization to fully integrate practices into the organizational.

 

HR's role in driving positive impact is to advocate the value of human capital investments, and much data support various strategies. It is also critical that HR professionals understand the HR value chain:

 

            Development

·         Identify need

·         Gain buy-in from senior leadership for the need for change

·         Develop concept

·         Identify resources

·         Develop model

 

            Implementation

·         Develop a communication plan

·         Design measures

·         Collect, analyze and communicate data

 

--From "Establishing the Value of Human Capital Investments," Mahesh Subramony, PhD, Department of Management, College of Business, Northern Illinois University, HRMAC Scholar Series, December 1, 2011

 

How to Maximize Your Job Search--Lessons Learned from Corporate Recruiters

 

At a recent Transition Interest Group meeting, recruiters from leading companies such as Deloitte, GE, Sears and United Stationers shared tips to help candidates put their best foot forward through the search and interview process in order to make a great impression and land the job. 

 

  • Know the job you're looking for; it should be one that best matches your skills and career goals. Don't simply apply for every open position you see.  
  • Research the companies you're interested in through their website and other informational sites like LinkedIn. Talk to peers familiar with the company. 
  • Keep your cover letter short and to the point. Recruiters do read them. Use spell-check and proofread! 
  • Arrange your resume to highlight your skill sets, and be sure to include softer leadership and management skills. List your accomplishments in past positions, and go back as far as needed to adequately reflect your skills.  
  • Update your LinkedIn profile. Though practices vary, recruiters do use social media to research potential candidates.   
  • Look at who you follow on Twitter...what does it say about you? 
  • Prepare for a phone interview and schedule it for an appropriate time when you are free from distractions. Be mindful of your environment and be sure there is no outside noise such as traffic or dogs barking. 
  • Know your story. You should be able to succinctly discuss your skill sets, work experience, career goals and why you want to work for the company. Be able to explain what you've been doing if you've been out of work for a long time. 
  • Work with your recruiter. She wants to fill the position as much as you want the job.  Listen and follow her advice. If she says she'll call you in a week, do not call her in four days. 

Even if you decide you are not interested in a position or do not get it, treat the recruiter and other people you meet professionally. Leave them with a good, lasting impression so they'll consider you for future positions.

 

--From "Understanding Corporate Recruiters," Transition Interest Group, October 10, 2011

Member BUZZ
Here's the latest Buzz from your HRMAC colleagues...

 

Member Buzz logo

 

 

Congratulations to the following HRMAC members who recently passed the PHR/SPHR exams.  All these newly-certified individuals prepped for their exams by participating in the HRMAC HRCI Study Courses offered this past fall:

 

Susanne M. Dahl, SPHR, vice president of Talent Management, Northern Trust.

Larry Drummond, SPHR

Courtney Jorgensen, SPHR, executive recruiter, Talent Acquisition, U.S. Cellular

Clara Leech, PHR, HR representative, Veolia Water North America

Julie Lieberman, SPHR

 

Steve Bonner, president and CEO, Cancer Treatment Centers of America, has been named honorary Pink Tie Guy by the Chicagoland Area Affiliate of Susan G. Komen for the Cure.

 

Rae Ann Good has joined The Novo Group, Chicago, as vice president of Business Development.

 

The Creative Team at MTM Recognition, Oklahoma City, received several 2011 American Graphic Design Awards in the following categories: Annual Awards Banquet Poster, Calendar, Annual Meeting Materials, Magazine Advertisements and RFP Projects.

 

Maria Nicholas-Groves has joined The Novo Group, Chicago, as director of Business Development.

 

Michele J. Pitman, recruiting consultant, Northern Trust, received a master of science degree in human resources from the Graduate School of Business at Loyola University Chicago.

 

TalentWise, Chicago, was ranked one of the top five screening providers in two categories--Overall and Quality of Services--by HRO Today in the magazine's 2011 Baker's Dozen Customer Satisfaction Ratings: Employee Screening list.

 

Kim Vappie, CEO, and Lynn Sontag, chief mentoring officer, Menttium Corporation, Minneapolis, were awarded the company's 2011 Transformation Award.

 

Andrew Williams, Chairman of the Benefits Practice Group at Aronberg Goldgehn, has been appointed to the Great Lakes Tax Exempt/Government Entities Council of the IRS which is a group of benefit lawyers representing taxpayers in seven states in the Great Lakes area.

 

HRMAC members were well represented when the Chicago Tribune recognized its Top 100 Workplaces of 2011. Congratulations to all!

 

Large Category:

Accenture, Children's Memorial Hospital, CME Group, Deloitte, Discover Financial Services, First Midwest Bank, Loyola University Chicago, MB Financial Bank, Mesirow Financial, PricewaterhouseCoopers, W.W. Grainger, WMS Industries

 

Mid-size Category:

AAR Corporation, AIT Worldwide Logistics, Inc., ATI Phsyical Therapy, CareerBuilder.com, Edelman, Fellows, Forsythe Technology, Grant Thornton, Griffith Laboratories, Marquette Bank, Mather Lifeways, National Futures Association, Robert Morris University, TTX Corporation, Wheels, Inc., William Blair & Company

 

Small Companies:

The Advanced Group, Equity Office, PPM America, Rose Paving, Transwestern, True Partners Consulting, West Monroe Partners

Workplace Achievers:

Crowe Horwath, Elkay Manufacturing, Elmhurst Memorial Healthcare, Greeley and Hansen, Hyatt Regency Chicago, SXC Health Solutions Corp.
 
 
 

Send us your news--a new position, a promotion or personal and professional achievements such as appointments and awards.  We'll include your accomplishments in future issues of HR Leader (space permitting).  Email your scoop to buzz@hrmac.org.
HR Leader is published by the Human Resources Management Association of Chicago for its members. Articles, story ideas, calendar items, and comments are most welcome; they can be directed to bpatton@hrmac.org. Or you can contact us at

HR Leader, HRMAC -303 W. Madison Street, Suite 2650, Chicago, IL 60606
Voice 312.981.6790 - Fax 312.981.6797 - Website: www.hrmac.org
Chair, Board of Directors
Deirdre Drake
Senior Vice President,
Head of Human Resources U.S. 
BMO Harris Bank 

President/CEO
M. Bernadette Patton, CAE

Director, Membership
Pamela Marshall Taylor, SPHR

Director, Professional Development
Daniel Mendelson, CAE 
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