HRMAC HR Leader
In This Issue

JULY 2010

 
SUMMIT 2010 - October 27
2010-2011 Board of Directors
Tailoring Benefits to Multiple Generations
Innovation, Service, and Productivity in Tough Times
2010 Leadership Institute Recap
Golf Outing Almost Sold Out
2010-2011 Marketing Opportunities
The Latest Word on Membership...
Heard @ HRMAC
This issue of HR Leader
is sponsored by:
 
Humana
Quick Links
HRMAC Calendar of Events 
 
 
Gain Retention and Other Strategic Tools:  Plan Now to Attend SUMMIT
Summit 2010 - square

SUMMIT 2010, to be held October 27 at the Donald E. Stephens Convention Center in Rosemont, will explore one of the most important issues facing businesses today-retention. A recent article in the Harvard Business Review ("How to Keep Your Top Talent", by Jean Martin and Conrad Schmidt, May 2010) indicated that, although many companies believe they have their high-potential employees fully engaged and committed, one in four employees plans to leave his or her company within the next year. The estimated cost associated with losing an employee-including lost productivity and knowledge and the costs of filling the position-can be as much as 150 percent of the position's annual compensation, and even higher for senior leadership and sales positions. Considering these staggering statistics, every company needs to be concerned with keeping its best and brightest employees. 

 
To help you address these concerns, researcher and executive coach Sharon Jordan Evans, co-author of Love 'Em or Lose 'Em: Getting Good Employees to Stay, will share proven strategies to improve Sharon Jordan Evansretention in your organization. Her insights are gleaned from research of more than 17,000 employees on the keys to successful employee retention. She will clarify the true costs of losing talent and help you develop a new mind-set about the leader's role in keeping good employees.
 

This is just one of the strategic programs on the agenda at SUMMIT 2010. The four general sessions will give you tools to develop creative solutions to meet the challenges facing your business today and to prepare for what lies ahead.                     Sharon Jordan Evans

Thomas A. Stewart, chief marketing and knowledge officer, Booz & Company, and former editor of the Harvard Business Review, opens the day-long event with a discussion of the most pressing strategic business issues facing companies today. SUMMIT 2010's program continues with a unique look at those attributes that characterize "best places to work" from the perspective of the CEO. The program closes with a look at improving communication skills by John Powers, PhD.

In addition to its in-depth programming, Summit provides a singular opportunity for you to connect with colleagues from across the Chicagoland area. Whether it's at one of the networking luncheons or by sharing ideas during an educational session, Summit provides the means for you to expand your professional network.

Sponsorships and exhibit booths are now available for the SUMMIT 2010 Expo. If your company provides products or services that support human resources strategy, contact HRMAC to reserve your space today. Don't delay-last year's Expo was sold out! Visit the SUMMIT 2010 Web site for more information.

Register by September 3 to take advantage of HRMAC's Super Saver registration fees. Watch your mail for complete information or register online today.

2010 - 2011 Board of Directors
2010-2011 Board of Directors 
HRMAC 2010-2011 Board of Directors
 (L to R: Tarantello, Modica, Lawler, Morton, Berger, Rodriguez,
Drake, Childs, Davis, McGovern, Cockerham, Patton,
DeVries, de St. Aubin, Emerson

During HRMAC's annual meeting on June 9, held in conjunction with the Leadership Series program "Re-engineering Careers," the new officers, new directors, and sustaining members of the Board of Directors were introduced. The annual meeting format was adapted this year as a result of an amendment to Illinois' General Not For Profit Corporation Act allowing approval of board nominations via electronic voting prior to the meeting.

Remarks by the outgoing chair, Maureen Tarantello, and by the newly elected chair, Jeff Childs, included reflections on the past year and visions of the year to come. They reported that HRMAC's success in membership, volunteerism, and participation during the recent economic downturn is the focus of a cover story about our organization in the June issue of FORUM, the monthly publication of Association Forum of Chicagoland. Maureen's personal sentiments are reflected in her by-lined article in this edition of HR Leader.

The following members of the 2009-2010 Board of Directors whose terms have expired were recognized for their service and support:

Elizabeth Calhoun, Signuum, LLC

Bill Luehrs, NorthShore University HealthSystem

Bob Sobiech, Deloitte LLP

Perry Zukowski, formerly with OfficeMax

The following members have been elected to the 2010-2011 Board of Directors:

Officers

Chair: Jeffrey Childs, U.S. Cellular

Vice Chair: Deirdre Drake, Harris N.A.

Secretary: Dennis Berger, CDW

Treasurer: Robert Davis, American Medical Association

Immediate Past Chair: Maureen Tarantello, Towers Watson

Directors

Stephen Cerrone, Sara Lee Corporation

Haven Cockerham, Cockerham & Associates

Jim DeVries, Allstate Insurance Company

Keith Emerson, Lee Hecht Harrison

Katie Lawler, GATX Corporation

Jeanne Mason, Baxter International

Michelle McGovern, Mesirow Financial

Marcelo Modica, Discover Financial Services

Betsy Morton, Jockey International

Ana Rodriguez, Molex Incorporated

Donna de St. Aubin, St. Aubin, Haggerty & Associates

Congratulations!

Tailoring Benefits to Multiple Generations   

                                                       by Michael Kasper, Market President, Humana-Illinois

Humana
With Americans working later in life than ever before, today's workforce reflects unprecedented generational diversity. Employees who exceed the traditional retirement age of 65 now work side by side with those barely old enough to buy a drink legally.
 

Consider this scenario: Janet and Jill work in the same department. They have the same degree, the same title, the same tenure with the company, and nearly the same salary. However, they live in completely different worlds.

Janet was born in 1950. She's a baby boomer-one of the 79 million Americans born in the 18 years following World War II. Jill was born in 1970. She's part of generation X. Twenty years may not sound like much, but research shows that members of different generations think and act very differently. When it comes to employee benefits, Janet may be more likely to attend an enrollment lunch 'n' learn, while Jill is more likely to use online plan-comparison tools.

Furthermore, Janet and Jill represent only a portion of the modern workplace, which, according to a 2005 survey, is composed of:

  • 10 percent veterans-those born before 1945
  • 12 percent nexters-those born after 1980
  • 34 percent gen Xers-those born between 1965 and 1980
  • 44 percent baby boomers-those born between 1945 and 1964

You may think you don't need to worry about veterans, as they're all going to retire in the next few years.  However, according to an AARP survey, more than 86 percent of business professionals plan to work in some way-either full time or part time-after they're eligible to retire. And one of the main reasons is to keep their health benefits.  In addition, some say they want to stay mentally and physically active, productive, and around other people. When it comes to core benefits, all generations want to achieve the same goal: they want to make the right choice for themselves, and their family if they have one, and they want to feel secure and confident in that choice.

The differences surround actual utilization of the health benefits plan-both how much it's used and which benefits are used. For instance, boomer generation workers typically make benefits choices based on drug coverage offered.

While trends in decision making can be identified by generation, the bottom line is that no two people have the same needs when it comes to health insurance. That's why consumerism can be beneficial to your employees.  In other words, giving your employees choice in their health benefits, as well as providing the right tools and guidance to make educated decisions about those benefit choices. 

You'll also see that members of the various generations desire different options in employee assistance program (EAP) services. Take financial planning assistance, for example. Nexters are more concerned about paying off student loans, while veterans focus on estate planning. Many gen Xers need assistance finding child care for their kids, while boomers want help finding adult day care for their parents. Offering a wide variety of EAP services can appeal to every generation.

Here are some tactics for tailoring benefits and communications by generation:

·         Let consumers drive. Members of different generations use their benefits differently. By offering consumer-driven plans, employees can choose the plan that suits their needs.

·         Offer a health savings account (HSA). Younger workers can use an HSA to build long-term savings, while workers 55 and older can take advantage of tax-free catch-up contributions.

·         Consider voluntary benefits. Voluntary benefits preferences vary by generation. Offering these benefits allows employees to customize their coverage-with little or no cost to the employer.

·         Expand your EAP. When you offer a variety of EAP services, you can appeal to every generation. You can meet the needs of veterans who require financial advice as well as gen Xers who seek help with child care.

·         Focus on motivators. Different generations tend to have different motivations for health, from looking good to maintaining independence. Tailor your wellness programs to appeal to these different viewpoints.

·         Customize communications. Provide benefits information in all the ways your diverse employee population wants to receive it. Formats include printed materials, Web resources, and in-person seminars. Some employers even use podcasts and social media to reach all audiences.

It's a diverse workforce out there. Knowing what appeals to each generation can make your job much easier.

Innovation, Service, and Productivity in Tough Times
Maureen Tarantello
 Maureen Tarantello, HRMAC Board Chair 2009-2010
 

A year ago I commented on a lot of tough issues we were facing in the economy, some of which we still face. Despite these challenges, HRMAC had a unique opportunity for the year ahead to progress in the areas of innovation, productivity, and service. As usual, this association delivered mightily on the opportunities that abounded in all three areas, showing resilience and demonstrating an inverse correlation to a tough economy. As the economic climate worsened, HRMAC responded by offering more and delivering significant value for a very low price, including high-quality programming plus networking opportunities with access to chief human resource officers (CHROs) and other HR leaders throughout the community.

 

The following impressive statistics tell the story of HRMAC's reach in the last year:

·         One full-day Summit with almost 800 participants and a sold-out exhibit hall featuring 90 booths

·         Two days of executive education for 35 participants at our first-ever Leadership Institute, held in partnership with Northwestern University's Kellogg School of Management

·         Three Leadership Series programs with 850 participating across this breakfast session series

·         Four CHRO-only roundtables covering human resources topics relevant to senior HR executives

·         Forty-four free Interest Group programs offered in person and hosted by members

·         More than 200 volunteers across all HRMAC committees and events

·         Twenty-five hundred individuals engaged with HRMAC, either through attendance at a program, volunteering, presenting, or purchasing a product or service

Reaching these numbers required innovation to come up with new and different ways to add value within the oldest human resources association in the United States as it celebrates its 95th year. It required service to engage and utilize HR professionals across every program offered. Finally, these numbers represent a lot of productivity from the lean HRMAC staff and efforts of many volunteers and members who keep HRMAC going. Pat yourselves on the back, HRMAC members; while things may have been tough elsewhere, you had a good year here!

My sincere thanks to the dedicated staff, committed Board of Directors, hard-working volunteers, and loyal members of HRMAC. It has been a privilege and an honor to work with you. I look forward to the future and know that HRMAC will continue to adapt and thrive as the premier resource for advancing workplace strategy and leadership.

Maureen Tarantello

2009-2010 Chair, HRMAC Board of Directors

Strategy and Entrepreneurship Focus of This Year's Leadership Institute
HRMAC Leadership Institute

The 2010 HRMAC Leadership Institute was held at the Kellogg School of Management at the Evanston campus of Northwestern University on June 22-23 to a near sell-out crowd. Senior leaders representing various business sectors took part in two days of intensive learning that included lecture and small group work.

 

This year's Institute featured executive education courses taught by renowned Kellogg faculty David Austen-Smith, PhD; Tim Fedderson, PhD; Robert C. Wolcott, PhD; and Leigh Thompson, PhD. Key take-aways from the sessions included the following concepts:

 

·         People need a reason to act. Successful leaders do not just decide on and direct a given tactic; they must explain and provide a rationale for the desired action. (Austen-Smith, "Values-Based Leadership")

·         A crisis = threat + opportunity. Crisis management starts before a disaster occurs and continues long after it is over.  The opportunity in a crisis situations is created for you to reinforce your company's core values and re-establish its brand strengths.  For example, Tylenol became the leading pain reliever known for safety. (Fedderson, "Brand, Core Values, and Crisis Management" )

·         Traditional views of innovation focus on the "what" (e.g., a new product), but smart companies also consider the "how," "who," and "where." (Wolcott, "Corporate Entrepreneurship")

·         Teams are less functional than individuals when it comes to developing solutions to a problem. Next time your team is in search of a solution, instead of conducting a traditional brainstorming session, have individuals write ideas on index cards and tape the cards up on a wall for discussion. This approach will generate more options than would a group discussion alone. (Thompson, "Creativity and Leadership in Teams")

 

Plans are already under way to hold the next Leadership Institute in June 2011 so watch for future announcements!

Thank You to Volunteers and Hosts
West Suburban Interest Group
The West Suburban Interest Group Committee  
plans another great HRMAC program!
 

As we conclude one fiscal year and prepare for the next, HRMAC would like to acknowledge with great appreciation the contributions of time, resources, and expertise of the following committee chairs and organizations. And too numerous to mention are the more than 150 other volunteers supporting these chairs. All of your hard work is what makes this association great!

 
 
 
 
Committee and Interest Group Chairs
 

Dennis Berger, CDW                                 Bob Boles, PPM America

Kay Carroll, Navistar, Inc.                          Jeff Childs, U.S. Cellular

Jason Clayton, PepsiCo                            Maureen Conway, Conway + Associates

Deirdre Drake, Harris N.A.                          Kimetha Firpo, American Chartered Bank

Shawn Fitzgerald, Hewitt Associates          Deborah Ford, Roosevelt University

Aaron Gelb, Vedder Price                          Roberta Gilna, Strategic Resources Unlimited

Heather Giordano, Motorola                       Adam Greetis, Seyfarth Shaw LLP

Colleen Houlihan, Panduit                          Courtney Hunt, Renaissance Consulting

Jeff Husserl, CHRO Partners                      Bill Luehrs, NorthShore University HealthSystem

Tom Mastandrea, HR Concepts, Ltd.           Valerie McGuire, Alberto Culver

Steve Merkin, Cardinal Health                     Christy Nemunaitis, ADP

Denise Ryan, IOR Global Services              Erin Setzen, United Stationers

Tom Sondergeld, Hewitt Associates            Donna de St. Aubin, St. Aubin, Haggerty & Associates

Katie Sweeney, Follett Corporation              Dan Veytsman, InterCall

Martha Watt,Lake Forest Graduate School  Alexa Wierzbinski, Windy City Fieldhouse

Pam Wilson, Resources Global Professionals

Hosts of Interest Group and Executive Roundtable Sessions

ADP                                                         Baker & McKenzie

Baxter International                                    Benedictine University

CDW                                                        Deloitte LLP

Discover Financial Services                         Harris Bank

HAVI Global Solutions                                Lake Forest Graduate School of Management

Lawson Products                                       Lee Hecht Harrison

McDonald's Corporation                              Mercer

Motorola                                                    PPM America

Quarles & Brady LLP                                  Sara Lee Corporation

Seyfarth Shaw LLP                                     SIRVA

True Value Company                                  United Airlines

Vedder Price                                              Willis

Wolters Kluwer

Golf Outing Popularity Soars...Reserve Your Foursome or Sponsorship Now!
HRMAC Golf Outing
A beautiful day and a great shot at the
HRMAC Golf Outing 

The 11th Annual HRMAC Golf Outing will be held on August 25, 2010, at the beautiful Indian Lakes Resort. We are approaching a sell-out, so reserve your foursome or sponsorship today!

 

Open to HRMAC members and their guests, this annual event features networking, meals, a variety of prizes, and 18 holes of golf on the premier Indian Lakes courses. The day begins with registration at 10:00 a.m., followed by a putting clinic at 10:15 a.m. and tee-off at 11:30 a.m.

Player fees (held steady since 2006!) are $185 per person or $740 per foursome and include golf, cart rental, putting clinic, box lunch, and awards reception. Fees for individuals wishing to attend only the lunch are $25 per person, or $35 per person to attend only the awards reception.

Reserve your individual spot or a whole foursome-only 6 foursomes left!  Register here.

Sponsorship opportunities are available and range from $395 to $2,000 for holes, games, and other golf outing essentials. Showcase your business and connect with potential clients by becoming a Golf Outing sponsor! Contact Pam Marshall at pmarshall@hrmac.org or 312.981.6790 for more details.

2010-2011 Marketing Opportunities - Lock in a Year-Long Visibility Campaign and Reach Top HR Decision-makers
HRMAC HR Marketplace

HRMAC sponsorship and advertising opportunities are now available for fiscal year 2010-2011 beginning July 1.

Sponsorship packages offers great exposure for your organization in print, online, and in person and start as low as $395!

Sponsorship and advertising opportunities include the following:

SUMMIT 2010: HRMAC's signature event featuring thought leader content and unparalleled networking with HR decision makers-sponsorships range from $3,500 to $10,000 (and include an exhibit booth); exhibit booths start at $995.00

2011 Leadership Series: three-part series featuring the best business minds exploring key issues affecting business and HR-sponsorships available for $3,000

2010 Golf Outing: the social event of the HRMAC season-opportunities start at just $395!

Interest Group sponsor: year-long, in-person exposure-$1,500

Webinar sponsor: showcase your firm's expertise through webinar content-$1,500

Newlsetter sponsor: contribute to the member knowledge base through a newsletter article in your firm's area of focus-$1,000

Networking events: two events, lots of fun-just $1,000!

HR Marketplace: online buyer's guide offering premier listing for $500 and banner ads beginning at $1,200

HRMAC Membership Directory: consistently rated one of the top benefits of HRMAC membership - reach thousands of HRMAC members with an ad in the directory - starting at about $300.
 

Contact Pam Marshall at 312.981.6790 or pmarshall@hrmac.org for details on all of these marketing opportunities!

The Latest Word on Membership...
HRMAC Membership Directory 

Stay Connected. Renew Your Dues by June 30!

Top companies know the importance of keeping their "A" players sharp in order to stay competitive. HRMAC offers low-cost, local, top-quality professional development and networking opportunities for the whole team. So consider HRMAC an extension of your training and development department for your "A" players and those on their way to the top.

Save time and money by renewing for two years! Renew through June 30, 2012, and you'll receive a 10 percent discount, plus your current dues rate will be locked in through 2012.

Key Benefits of HRMAC Membership

·         One membership fee for the whole company-covers all employees

·         More than 50 free educational programs per year

·         Programs are local (in the city and surrounding suburbs) meaning no hotel or travel costs

·         Exclusive programs for CHROs to connect with their peers

·         Professional development programs geared for young HR leaders

·         Premier educational offerings-Summit, Leadership Series, Leadership Institute

·         Networking opportunities at every event

·         Online resources-webinars, podcasts, listservs, research articles, HRMAC LinkedIn Group, Facebook Fan Page, and Youtube Channel.

Are you the main contact for your company? If so, renew online by logging on to www.hrmac.org; click on Membership, then Renewal. Your company information will be pre-populated. Just enter your payment information and you'll be set for another year-or two!

Forgot your login information? Access it via a link on www.hrmac.org.

HRMAC 2010-2011 Membership Directory

The HRMAC Membership Directory is continually rated as one of the top benefits of membership. It is your source for linking with HR colleagues, finding new clients, and locating top-notch providers of HR products and services.

We are currently updating the directory for publication in October. Be sure your company's listing is up to date by returning the forms sent via mail and e-mail to HRMAC no later than July 15.

Professional service members: Directory and HR Marketplace (HRMAC's online buyer's guide) advertising sales are under way. Each vehicle offers great exposure for your company both in print and online. Check out the Media Kit to see advertising options and rates.

Contact Rya Boyce, publication director, Naylor LLC, 800.369.6220, x2740, or rboyce@naylor.com.

Welcome New Members!

HRMAC welcomed 32 new members during the last quarter:

Acquity Group, LLC

American Society of Plastic Surgeons, Inc.

Beam Global Spirits & Wine

Bluepay

Charles River Associates, Inc.

Chicago Meat Authority

Christopher R. Pett Consulting, Inc

CM Packaging Group, Inc.

CNA Insurance

Coplan Consulting

Corptax, Inc.

Eisen Alliance

Element 22 Group, LLC

Emmi Solutions, LLC

Expatriate Assignment Advisors, LLC

General Motors

Girl Scouts of Greater Chicago

Holly Hunt

Kitsios Consulting, Inc.

Life Meets Work

The Management Association of Illinois

Meritas, LLC

Millennium Pharmacy Systems, Inc.

Navigating Brilliance, Inc.

Orbitz Worldwide

PricewaterhouseCoopers, LLP

Takeda Pharmaceutical North America

Terlato Wine Group

The Cara Program

The Sergay Group, Ltd.

Tide Consulting, Ltd.

Waterton Residential

 
Click here  for contact information for each of these new members.
 

Don't Forget: New Member Orientation Available Online!

Find the answers to all your HRMAC membership-related questions and more by viewing the New Member Orientation slideshow now available on the HRMAC website. Note: you must log in to access the orientation.

HRMAC LinkedIn Group and Facebook Page

View our profile on LinkedIn   Have you joined the members-only HRMAC LinkedIn Group yet? Join nearly 1,000 HRMAC members to discuss industry-related issues, post information, or just stay connected in the Chicagoland HR community. You must have a LinkedIn profile to join the HRMAC Group.

Find us on Facebook  On Facebook? Become a fan of HRMAC and tap into another source for HRMAC and HR-related information! 

Heard @ HRMAC...a summary of recent HRMAC events

On-Boarding as an Ongoing Process

Often we get so excited when a new hire is brought in that we overlook one of the most important processes-on-boarding. On-boarding is the process of assimilating a new hire to the culture of and relationships in the organization. It is a way to help make sure the new hire is successful.

To make on-boarding effective:

·         Someone in the organization must be responsible for the on-boarding process to ensure that all new hires receive the same experience.

·         On-boarding content and timelines must be defined and agreed to by everyone involved in the process.

·         On-boarding activity must be timely. On-boarding starts before the new hire arrives.

·         Don't make on-boarding a top-down process. Help new employees on-board themselves-known as "in-boarding." Give them the resources to answer their own questions. Tailor processes to various learning styles-reading reports, viewing presentations, engaging in computer-based activities, and so forth. Use technology wherever possible.

·         The on-boarding process must be rooted in honesty. Don't give a false impression that everything is perfect if challenges are awaiting the new employee.

·         Group orientation can be helpful. Orientation is often the start of relationships that continue throughout employment.

·         Connecting a new hire with an experienced "buddy" can help the new employee understand the nuances of an organization's culture.

·         Don't neglect existing employees. On-boarding is a must when a current employee changes departments or moves to a new location.

·         Make adjustments for special challenges when on-boarding foreign nationals-assimilating employees to a new country as well as a new job.

Remember that on-boarding is a continuous process of engagement and professional development. It does not end with orientation.

Evaluation of the on-boarding process is essential. Regularly check in with new hires to make sure they're receiving the information and support they need to be successful. Ask them what they need. After 90 days, ask them if their experience matches what they were told during the recruitment/interview process.

-From "Best Practices in Employee On-Boarding"
Talent Acquisition Interest Group, May 7, 2010

Social Media - Friend or Foe?

Social networking is using technology (social media) to create collaborations and communications between and among people with shared interests. It allows people to connect around the world or around the corner. Within an organization, it can be used to bring employees together. Externally, a company can use it to communicate with customers to market products and services and keep in touch with job candidates and alumni.

Even if your company is not ready to enter the social media frenzy, you need to be aware of what's happening in this arena. Customers and employees are talking about your organization, whether or not you're paying attention. Many companies talk about the risk of engaging people on social media, but perhaps the more important question to ask is "What's the risk of not engaging?"

One place to start is to understand how your company is represented on social media and to control all the aspects of it that you can. Does your organization have a Facebook page? Remember that customers or employees can create a Facebook page about your company without your input. Are you listed on Wikipedia? Are people talking about you on Twitter? Spending a little time searching the Internet can answer a lot of these questions. You can also set up an alert (on Google, MSN, or other search engines) to notify you whenever your company is mentioned in a blog, in the news, on a video, on Twitter, and so forth.

Even if you are not using social media at your company, it is important to have policies in place regarding its use by employees. Good policies prevent problems. In general, your social media policies will be similar to your policies regarding professional conduct (if you wouldn't do it in person, you shouldn't do it online) and the use of company technology (computers, Internet, cell phones, etc.). Many samples of social media policies may be found online; provided below are a few key guidelines you may wish to include in your policy:

·         If you are not officially representing your company, clearly state that in your message or do not reference your employer.

·         Do not discuss confidential information about your company or clients.

·         Do not use social media sites for employment background checks.

·         Do not engage in offensive or harassing behaviors online.

·         Remember that everything posted online leaves a record.

·         Limit the use of social media sites during work time.

Laws governing social media use at work are just now being clarified as cases reach the courts. It is best to consult with your legal counsel to make sure your policies are up to date and enforceable.

-From "Social Media Risks and Rewards: Facebook, LinkedIn, Twitter...and More!"
Employee Relations Interest Group, May 6, 2010
 

Sustainability: HR's Unique Opportunity to Promote a Green Culture

Sustainability and environmentally friendly business practices have become a hot topic in every industry. HR professionals can be at the forefront of any organization's green initiatives by helping plan, communicate, and implement these efforts.

Specific areas in which human resources professionals can aid their organization in this business imperative include change management; health, safety, and wellness initiatives; community relations; employee engagement; diversity; and organizational culture. HR can also play a critical role in integrating a business's sustainability efforts across all areas of its operation.

The United Nations Brundtland Commission has defined sustainability as "the ability to meet today's global economic, environmental and social needs without compromising the opportunity of future generations to meet theirs." One company's sustainability journey included integrating sustainability activities into its business practices and rebranding the company to better reflect its unique contributions in this area. In this way, the Nalco Company has aligned all of its sustainability efforts around its three Ps: people, planet, and prosperity. It has integrated sustainability components into its mission and vision and created its Sustainability Steering Team to drive the initiative. The company actively tracks water savings on a year-to-date basis and engages its employees in the sustainability efforts through offering volunteer opportunities with the nonprofit Water for People, hosting an employee photo contest (using winners' photos in the company's annual sustainability report), and starting a sustainability blog. In addition to impacting sustainability, Nalco has achieved positive outcomes in talent acquisition and retention, including reduced turnover and favorable results in its Organizational Health Index surveys.

Another way HR professionals can lead the green revolution at their organization is to familiarize themselves with the efforts of the U.S. Green Building Council, whose mission is "To transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life."LEED (Leadership in Energy and Environmental Design) certification, a point-based system for rating green buildings, is an important measure toward achieving sustainable construction and building operation. Meeting the requirements of certification in two LEED credit categories, Sustainability Sites and Indoor Environmental Quality, can be facilitated by activities that HR may already be performing, such as increasing productivity and improving the building inhabitants' health. Considering Americans spend an average of 90 percent of their time indoors, improving indoor air quality, ensuring thermal comfort, and creating ideal lighting conditions and acoustics make good business sense.

As with Nalco, Baxter has forged a strong link between sustainability and employee engagement. Baxter formed its executive-level Sustainability Steering Committee to integrate sustainability into its long-term strategic planning and daily activities. The committee has developed sustainability goals and priorities aligned with the company's three sustainability areas: Our People, Our Operations and Products, and Our World. Baxter engages employees in a number of ways, including introducing them to the sustainability culture in orientation and on-boarding, implementing a volunteerism policy, launching inclusion and diversity efforts, and maintaining a Web site dedicated to sustainability. The company has seen positive trends toward an environmentally responsible mind-set among its employees and believes that sustainability contributes to employee engagement-how likely employees are tostay with the company, what they say about the company, and how likely they are to strive to go the additional mile for the company.

Many of these areas should ring true to human resources leaders. Sustainability efforts can be a natural outgrowth of current HR best practices, and they may even lead to unexpected returns in innovation, employee satisfaction, and a better bottom line.

-From "Sustainability and Going Green: Impacts and Opportunities for HR"
North/Northwest Suburban Interest Group, May 14, 2010

HR Leader is published by the Human Resources Management Association of Chicago for its members. Articles, story ideas, calendar items, and comments are most welcome; they can be directed to bpatton@hrmac.org. Or you can contact us at

HR Leader, HRMAC - 737 N. Michigan Avenue, #2100, Chicago, IL 60611
Voice 312.981.6790 - Fax 312.981.6797 - Website: www.hrmac.org
Chair, Board of Directors
Jeff Childs
Executive Vice President and 
Chief Human Resources Officer 
U.S. Cellular
 
President/CEO
M. Bernadette Patton, CAE

Director, Membership
Pamela Marshall, SPHR

Director, Professional Development
Daniel Mendelson
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