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HRMAC Persona Data
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In 2016, the HRMAC Board launched a strategic planning initiative, including the orchestration of a market analysis on HRMAC members. Through many interviews and discussions, the task force assigned to this initiative discovered six personas that make up the HRMAC member base. As a way to better understand these different groups of members, please review the below recording led by HRMAC board member, Imran Qureshi of Willis Towers Watson. The information elaborates on each of these personas and how HRMAC can best serve them.

A special thank you goes out to the following leads of this group:

  • George Atkinson, Senior Client Partner, Korn Ferry
  • Angela Hills, Executive Vice President - People & Culture, Cielo
  • Imran Qureshi, Head of Midwest Region, Willis Towers Watson