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Social Media Interest Group - Social Media for HR 101
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*FREE to HRMAC Members* Come hear from our expert panel about the tools that are needed for Social Media communications in Human Resources.

When: Friday, October 27, 2017
8:00 - 8:30 am Registration & Networking; 8:30-10:00 AM Program
Where: Smith Bucklin
330 N. Wabash Avenue
Chicago, Illinois  60611
United States
Contact: Lyndy Nierman

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  "Social Media For HR 101"

At this event, our panelists will be sharing their expertise and experience on various social media platforms and provide answers to when, how and why we use them. Our attendees will become familiar with the glossary of terms on the different social media platforms related to talent acquisition, company and employee branding. 

Program Objectives

• Talent Acquisition HR leaders will receive a basic understanding, awareness and education on the different types of social media platforms and how these online tools will be useful in their efforts to attract high quality talent into their organizations and for overall improvement of their company’s overall image. 
• The panelists will share examples of how they and their business leaders are aligning the way they approach social media in the work place as it relates to employee branding and engagement, company branding, and culture.
Aimee Schuster, Chief Marketing Officer 
With more than two decades of experience, Aimee Schuster has established a reputation for developing and executing unique marketing programs that support high-growth technology companies. Most recently she served as vice president of Marketing at, a Chicago-based recruitment technology company that helps organizations go from “hello” to “hire” on a single platform. 

Schuster founded and successfully exited a nationally recognized online publication, known as Ecoscene. Her company was acquired by in March 2010 where she assumed the role of Director of Marketing and SEO. She holds Bachelor and Master of Arts degrees in public communication from American University and has served as an adjunct marketing professor at Columbia College Chicago.

Lindsay Diagiantis, Vice President of Human Resources at Envoy Global.
Lindsay is responsible for directing all aspects of the employee lifecycle. She is an experienced HR and Recruiting professional with 12 years of recruiting and HR experience in fast growing, highly competitive industries. In her role, Lindsay leverages data backed decisions to effectively attract, grow, and retain the best talent possible for the organization. Prior to Envoy, Lindsay held various roles in HR leadership and recruiting at Rise Interactive and Omnicom Media Group. Lindsay has her Bachelor’s in English and Education from Miami University in Ohio.

Lainey Bell, Customer Success Manager at LinkedIn

Lainey helps customers in the recruiting space adopt and understand LinkedIn’s recruiting tools. Her main efforts include educating customers on candidate behaviors on the professional social networking site and how to best engage with those candidates in a meaningful and impactful way. Prior to joining LinkedIn, she also worked as an Account Recruiting Manager at Aerotek, which is one of the largest privately held staffing firms in the US, and relied heavily on LinkedIn and social media in large in her recruiting efforts. 

Sonesh Shah, Vice President of Brand Marketing and Digital, Robert Bosch

Mr. Shah has been with Robert Bosch Tool Corporation for 11 years. At Bosch, he held positions in Financial Analysis, Brand Management, and Project Management. From 2012 to 2014, Sony held an International Assignment in Sales Management and Operations in Germany. 

In his current role, he is responsible for the Global Digital unit for the Bosch Power Tool Division which includes IoT, Digital Operations projects and Digital Brand Marketing. Prior to joining Bosch, Sony was a Logistics Supervisor in UPS and a Management Analyst at Fort Dearborn Company. He earned his Bachelor’s Degree in Engineering at Northwestern University.

Mike Dwyer, Director of Talent Acquisition at

Mike is a strategist and tactician, sparking a “recruiting culture” by leveraging technology and using data to scale @ In addition to his leadership role at Cars. Mike has served at the director level at NowSecure, Vitamin T, and was Co-Founder of the SaaS social recruiting platform, Quesocial.  In his spare he still gets up on a stage once a month to perform long form improv with some of this best friends @ the Playground Theater. Despite twenty years of improvising he has YET to make one single person laugh which is why he sticks to recruiting.

Courtney Jorgensen, Head of Talent Acquisition, Echo Global Logistics

Echo Global is a high growth tech company founded in 2005 and headquartered in Chicago. Courtney has over 15 years of experience in talent acquisition, talent management and HR  for both B2C and B2B companies.  Her most recent initiatives have been helping companies define their employment value proposition and go to recruitment marketing strategy inclusive of social media.  Courtney has also consulted on a number of human capital initiatives by leading organizational strategy and design, cultural turnaround and organizational effectiveness. She holds an MBA in e-commerce from University of Phoenix, a BA from University of Iowa and the Senior Professional in Human Resources certification (SPHR).  As a networking enthusiast and a passionate HR practitioner Courtney often lends her thought leadership on speaking engagements related to HR and Talent Acquisition.  

Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration.  This is a member only benefit, so without your name the registration will not be valid.

Questions? Please contact HRMAC at 312-981-6790 or Lyndy Nierman at




This program is pending for approval for 1.5 credit hours towards PHR/SPHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.