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Social Media Interest Group - Building a Magnetic Employer Brand
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*FREE to HRMAC Members*

When: Friday, April 27, 2018
8:00 - 8:30 am Registration & Networking; 8:30-10:00 AM Program
Where: Northern Trust
181 W. Madison
7th floor, Loop Room
Chicago, Illinois  60606
United States
Contact: Marguerite Allegretti

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The importance of developing a strong Employer Brand in a 4% unemployment talent market cannot be overstated. Today’s candidates are doing their homework to ensure your company has a solid reputation for treating employees fairly, that your culture aligns with their personal work style, and that your public track record is one that will amplify their career trajectory. Your website is gorgeous, your copy is compelling, and yet you still can’t attract top talent fast enough. The answer may lie in your approach to Personal Branding.

Progressive companies understand that each and every employee has a personal brand and a “digital footprint” – think LinkedIn profile and tweet stream – and that includes you. By creating a culture that encourages employees to but their best foot forward online, and teaching hiring managers how to embolden your Employer Brand, you will not only accelerate the rate at which you attract talent but you’ll increase retention as well.

Join us on April 27th for an interactive, hands-on session to explore the intersection of personal and employer brands, and get a jump-start on optimizing your own digital footprint.



Sima Dahl

Sima Dahl will revolutionize the way you think about having influence. Known for her high-impact, interactive keynotes on leadership, sales and communication, Sima will show you how to stand out, stay relevant and be in demand. She’s a firecracker who lights up an audience with her bold approach and unfiltered honesty combined with a healthy splash of humor. Her clients include such brands as Abbott, Allscripts, CDW, Discover Financial, Motorola, Orbitz, United Airlines and Walgreens as well as associations large and small. Dahl is also a Vistage speaker, an author, and one of fewer than 350 women to earn the Certified Speaking Professional™ designation.



Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration.  This is a member only benefit, so without your name the registration will not be valid.


This program is pending for approval for 1.5 credit hours towards PHR/SPHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.