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Social Media Interest Group - An Influencer in Social Media: YOU & Your Company
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Social Media Interest Group - An Influencer in Social Media: YOU & Your Company

*FREE to HRMAC Members* Our panel of HR and other business leaders will explore how organizations can begin to build successful advocacy programs for both internal and external audiences.

When: Thursday, September 15, 2016
7:30 - 8:30 AM Registration & Networking; 8:30-10:00 AM Program
Where: Edelman Public Relations
200 East Randolph
66th floor
Chicago, Illinois  60601
United States
Contact: Lyndy Nierman

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Becoming an Influencer in Social Media:  YOU and your Company

Program Objectives How to build Trust, Transparency & Authenticity in an organization via Social Media

Explore Employee Advocacy Programs 
Legal considerations
Best practices in launches and management 

In many ways, employees are the most trusted sources of information of your company (source: Edelman Trust Barometer 2016). Harnessing that power, we will explore how Employee Advocacy Programs can help you attract and retain talent and ultimately impact the bottom line of your organization. In doing so, we will explore how you yourself can become an influencer in Social Media for your company and lead by example. 

At this HRMAC event, our panel of HR and other business leaders will explore how organizations can begin to build successful advocacy programs for both internal and external audiences while making certain you follow the sometimes concerning legal issues at hand. Panelists will share best practices of successful launches and continued management of these programs and how you can build trust, transparency and authenticity as a result.


Tamara Snyder, SVP, Employee Engagement, Edelman

A former journalist and in-house communicator, she helps organizations build stronger connections with their employees to deliver high performance and engagement. 
Tamara and her team work with clients to fine-tune their internal communications for maximum effectiveness and engagement. She helps companies develop channels to reach employees in new and unexpected ways, create opportunities for employees to interact, collaborate and share feedback, activate employees as passionate brand ambassadors and forge greater trust in leadership, particularly during times of change. 
Tamara’s experience spans a variety of industries: from pharmaceuticals, healthcare and technology to consumer packaged goods, retail, manufacturing and financial services. She has worked with Fortune 500 companies such as PepsiCo, Walmart, Starbucks, AstraZeneca, Kraft Foods, HP, Wrigley and GE. Tamara and her team’s work has earned top-tier industry recognition, including Gold and Silver SABRE Awards, IABC Gold Quill “Best of the Best” Awards, PRWeek finalist for employee campaign of the year and Nielsen Norman Group’s Intranet Design Annual.

Tamara is editor-in-chief of Connections, Edelman’s monthly publication exploring trends and issues in employee engagement and a frequent contributing author to PRSA’s Strategist newsletter.
Tamara joined Edelman in 2006 from Whirlpool Corporation, where she managed the company’s global intranet, developed internal publications and led numerous engagement programs. Prior to that, she was a reporter at the Herald-Palladium in St. Joseph, Mich. She graduated summa cum laude on full academic scholarship from Western Michigan University with a B.A. in public relations and a minor in Spanish. 


Mike Dwyer, Director of Talent Acquisition,

Mike is a strategic business partner, responsible for identifying, attracting and onboarding top talent to efficiently and effectively meet dynamic business needs. In addition, Mike focuses on Workforce Planning, Employment Branding, Talent Acquisition Metrics and Analytics.  
 Most recently, Mike was Director of Talent Acquisition and Engagement at NowSecure a mobile security SaaS startup, where he was focused on recruiting, retaining and engaging top talent. Previously, Mike held recruitment positions at a variety of start-ups, including Vitamin T and Potbelly Sandwich Works. His passion for social recruitment manifested itself in the startup he co-founded, QueSocial a SaaS based platform designed to enable recruiters to utilize social as a dynamic engagement tool. In addition, MikeHe also worked as a Senior Consultant with Aon Hewitt as well as in recruitment firms such as Paladin Marketing Staffing, Vitamin T and, Zocalo Group and Aquent. 
Over the years Mike has pounded the “HR is the new marketing” drum based on the emergence of social media, enabling employees to have their voices heard on a larger stage. Allowing Talent teams to engage employees and candidates in the same way you craft a consumer marketing strategy, though rather than securing buy-in for laundry detergent, you are selling employee referrals, career opportunities and market awareness.

Mike has been a Chicago improviser for 16 years who you can still see perform once a month with his long standing improv team “Mustang Repair” at the Playground Theater on the north side of Chicago. If you ask him to tell you a joke he will tell you, “I’m not your monkey”.

Jen Sommesi, Sr. Manager, Talent Acquisition, CDW

CDW is a leading provider of integrated information technology solutions in the U.S. and Canada. CDW is a Fortune 500 company, generating net sales of more than $12.9 billion in 2015.
Jen oversees CDW's Recruitment Marketing and Talent Attraction Programs. She is responsible for the strategy, planning and execution of employment branding, social media, career site evolution, talent network building, candidate engagement activities and overall candidate experience.  She has implemented best in class recruiting services that are a strategic part of enabling the company to deliver on organizational goals.

Jen holds a Master of Science degree in Communication from Northwestern University and a Bachelor of Science degree in Marketing/Management from University Missouri-Columbia. Jen serves as member on the Society of Talent Acquisition & Recruitment (STAR) Chicago Programs Committee and has participated in a number of speaking engagements.

Dustin Carper, Digital Strategist, TMP Worldwide

Dustin is a recruiter-turned-employment-brand-strategist-turned-digital-strategist who wants to help all companies show, and not just tell, what it’s like to work for them. Employment branding, candidate experience, storytelling and other buzz words are his passion. Outside of work, he enjoys golfing when he can and being slightly obsessed with the local Chicago craft beer scene. 

Mandy Yoh, Head of Communications, ReviewTrackers

ReviewTrackers is a Chicago-based software company that helps over 25,000 businesses manage, monitor and analyze their customer feedback from an all-in-one solution. 

Mandy is a dynamic marketing and communications executive with extensive experience in executing brand-building strategies for high-growth tech startups, Mandy joined ReviewTrackers in 2015 and is responsible for all of the company’s strategic communications, social media initiatives, and brand management.  Before ReviewTrackers, Mandy was the first hire at leading parking reservation company; SpotHero. While there, she executed integrated communications tactics to help develop brand messaging that ignited evangelists in the community and reflected the company’s innovative core. With a deep understanding of the relationship between brand influence and attracting great talent, Mandy designed a recruitment playbook which she used to drive the development of the customer support team and business facing account management team.

With a finger always on the pulse of the local tech community, Mandy regularly contributes as a member to the work of the Illinois Technology Association, Chicago Marketing Association and Built in Chicago.

Did you know you can bring a guest? When you register for this event click, "Send and add another," to enter your guest contact information. Be sure to enter your name in the field marked "I am a guest of HRMAC member," to ensure a successful registration.  This is a member only benefit, so without your name the registration will not be valid.

Questions? Please contact HRMAC at 312-981-6790 or Lyndy Nierman at


This program is pending for approval for 1.5 credit hours towards PHR/SPHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.