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North/Northwest Interest Group- Corporate Social Responsibility: Is It Tailored To Fit Your Culture?
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*FREE to HRMAC members* “Businesses must reconnect company success with social progress. Shared value…is not on the margin of what companies do but at the center.” – Michael Porter, Harvard Business School

When: Friday, May, 11, 2017
7:30 -8:30 AM Registration & Networking, 8:30-10:30 AM Program
Where: Lake Forest Graduate School of Management
1905 W. Field Court
Conway Park
Lake Forest, Illinois  60045
United States
Contact: Marguerite Allegretti

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In 1970, economist Milton Friedman declared, “The social responsibility of a business is to increase its profits.” Corporate Social Responsibility (CSR) has come a long way since. With 81% of Millennials expecting companies to make a public commitment to good corporate citizenship, CSR is seen as critically important in attracting and retaining top talent. Studies also show CSR can have a positive impact on a company's culture and financial performance.


Yet the mixed response to BlackRock CEO Larry Fink’s recent call for “every company [to] not only deliver financial performance but also show how it makes a positive contribution to society” shows that not every organization has bought into CSR as a corporate imperative. Recent studies show that organizational efforts to enact CSR programs may be stymied by general fuzziness around what CSR actually is and the real concern that adoption of CSR may put actually put a CEO at risk of termination by a board that may not see the value of investing corporate resources in this manner. Further, spectacular CSR failures like Volkswagen and BP have highlighted the perception that CSR is little more than window dressing.


During this interactive panel discussion, you will learn how organizations have moved beyond superficial “feel good” CSR activities to develop effective, next-generation CSR models that fit within their cultures and core values and build the argument for CSR as a strategic business imperative. The panel will outline how they developed their strategies and secured leadership buy-in as well as share stories about the pains and small triumphs they experienced along the way.



 Sedrik R. Newbern - President & Founder of Newbern Consulting Group, LLC; Amazon best-selling author; John Maxwell Certified Coach, Trainer and Speaker specializing in recreating relationships

He serves on several non-profit boards and committees including serving as co-founder of The Precious Gift of Hope Foundation. For his leadership in business and in the community, Sedrik has been recognized as one of Lake County Illinois’ Most Influential African Americans, received the Alumni Achievement Award from Western Kentucky University Gordon Ford School of Business and received the Entrepreneur of the Year Award and Civic Leadership Award from the Chamber of Commerce.

A native of Nashville, TN, Sedrik holds a BS in Marketing from Western Kentucky University and an MBA with a concentration in Economics from Tennessee State University. He is the President and founder of Newbern Consulting Group, LLC as well as President of Phoenix Insurance & Financial Services, Inc. an Allstate Insurance agency in Libertyville, IL. Sedrik’s success as an entrepreneur, he attributes to the support and motivation he receives from his wife Denise and their son Matthew. 

 David Woolwine - Co-Founder and partner, Impact Squared Group

This recently launched firm is helping companies rethink the meaning of business. Prior to founding Impact Squared Group, David spent over thirty years at Allstate Insurance Company. For the last ten years he was the Director of Reputation and Corporate Citizenship. He led the company’s efforts to deliver on their brand promise to Help People Live a Good Life though employee volunteerism, grassroots advocacy and strategic philanthropy.

He has a long history of being active in the community supporting a variety of causes. In 2016, he was appointed by Mayor Emanuel to the Cultural Advisory Council for the Chicago Department of Cultural Affairs and Special Events. He serves on the board of Illinois Humanities and is a member of the faculty at Lake Forest Graduate School of Management. David holds a bachelor’s degree in journalism and public relations from Radford University, and an MBA in marketing from the University of Illinois at Chicago.

 Francesca Olivier - Corporate Social Responsibility Manager, Medline Industries, Inc.

Francesca leads Medline’s corporate social responsibility strategy. She has more than 10 years of experience developing social and environmental programs in the non-profit, government and corporate sectors. In that time, she has gained experience in areas such as healthcare sustainability, environmental justice and disaster relief. She earned a Master of Science in Environmental Management and Sustainability from the Illinois Institute of Technology and a Bachelor of Arts in Sociology from Loyola University New Orleans.

 Julie Baker - Vice President, Human Resources, American Hotel Register

Julie’s primary areas of responsibility include recruitment and staffing, benefits, compensation, learning and development, performance management, diversity program development, employee relations and HRIS.

Julie joined American Hotel in 1991. She has held positions of increasing responsibility spanning various aspects of human resources, including Human Resources Manager and Director of Compensation and Benefits, and has served in her current role as Vice President of Human Resources since November 2014. Julie holds a BA from Trinity International University and is a member of Society for Human Resource Management. 


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This program is pending approval for 1.5 credit hours towards PHR/SPHR recertification through the HR Certification Institute (HRCI) as well as 1.5 professional development credits (PDC's) toward SHRM-CP and SHRM-SCP certification.